Did your webinars ROCK!!! Or, were they just ok?

Looking back at the webinars that took place on the ON24 webcasting platforms in 2012, ON24 put together a list of  “top ten” webcast insights that show just how powerful webinars can truly be:

1) Great webinars serve the needs of both the audience and the hosts.

2) They have consoles that are well designed, with strong branding and clear messaging.

3) Integration with marketing automation solutions is provided, enhancing the effectiveness and value of analytics and leads.

4) Producers of great webinars provide the relevant content in which attendees are most interested.

5) They offer high-level social media—such as Chatter, Twitter and LinkedIn—integration.

6) One benefit of these webinars is the ability to provide access to multiple subject matter experts participating from multiple locations.

7) To increase engagement, the best webinars take full advantage of a variety of interactivity options, including polls, social media and Q&A.

8) They illustrate the many ways to incorporate video, such as animated video clips and/or video clips integrated with slides.

9) Great webinars are also offered on demand; on-demand access significantly increases reach and the number of attendees.

10) Although certainly not required, studio “trickery” such as using a green screen recording is an option that can result in a cohesive presentation with a live look and feel.

Did you achieve desirable results from your webinars last year? Make your New Year’s resolution to create better online events, contact us to get started.