Point of Engagement: How BYOD is Permanently Changing Corporate Events

Wednesday, July 31, 2013 | 9am Pacific / 11am Central. NOW ON-DEMAND!

What do you do when every employee, customer and prospect that touches your brand has a smart device and a short attention span?

Called the “Bring Your Own Device (BYOD)” movement, smart devices are becoming the dominant point of engagement for almost everyone.

Such is the case for large group events. As millions of participants bring their devices to conferences, workshops, training sessions, etc, organizations, event planners and venues are seeking how to manage – and even harness – the BYOD movement.

Based on 1000s of hours of hands-on experience of working with some of the world’s largest brands, “Point of Engagement” is full of fresh ideas and practical tips.

You’ll Learn:

  • 5 surprising statistics on device adoption
  • BYOD and the rise of blended events
  • Preparing your facilitators and presenters for BYOD
  • Winning over your IT staff
  • 3 real-world case studies on BYOD and events
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