Wednesday, January 16, 2013 10:00 AM PST – 11:00 AM PST
UPDATE: Recording now available

A well-constructed demo adds believability to your marketing claims and illustrates abstract concepts with practical examples.

Join Ken Molay, the president of Webinar Success, as he shows you how to plan and present product demos in your webinars. You will benefit from the combination of webinar skills and product marketing experience that Ken brings to this free one-hour presentation.

In this session, you will learn the following skills:
• How to smoothly transition between PowerPoint and live demonstrations during your presentation
• How to create a demo that achieves specific marketing objectives
• How to avoid overwhelming and confusing your audience
• Presentation tips for conducting demos via screen-sharing
• How to plan a multi-level demo for different audience interests

This webinar is appropriate for business marketers who showcase product functionality as a part of their product marketing efforts. Both experienced webinar presenters and those new to web presentations will have an opportunity to enhance their skills.

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About the speaker

Ken Molay has been producing and delivering business webinars since 1999. As director of product marketing for a Silicon Valley software manufacturer, Ken developed and presented lead generation webinars to thousands of prospects. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.

In more than 25 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.

Currently Ken offers consulting services through his company Webinar Success (www.wsuccess.com). He is also a prolific blogger on the subject of web conferencing and its applications in The Webinar Blog (www.TheWebinarBlog.com) and has been quoted in The Wall Street Journal.