Did your webinars ROCK!!! Or, were they just ok? Looking back at the webinars that took place on the ON24 webcasting platforms in 2012, ON24 put together a list of “top ten” webcast insights that show just how powerful webinars can truly be: 1) Great webinars serve the needs of both the audience and the hosts. 2) They have consoles that are well designed, with strong branding and clear messaging. […]
More than 90% plan to increase use of virtual training in 2013 San Francisco, Calif. – December 18, 2012 – ON24, Inc., the global leader in webcastingand virtual event solutions, today announced the findings of its survey of over 3,000 registrants of the Virtual Learning Edge, the first ever virtual conference dedicated to virtual learning. ON24 conducts research evaluating virtual training perceptions and adoption on an ongoing basis, and this most recent survey revealed what HR and training professionals think about virtual training, as well as their use of it in 2012 and plans for the future. […]
We’re pleased to report that on Dec. 10th, Gartner, Inc. positioned Adobe in the Leaders Quadrant of its 2012 “Magic Quadrant for Web Conferencing” research report. Adobe was one of 12 Web conferencing vendors evaluated. This is the 6th consecutive year that Adobe is positioned in the Leaders Quadrant. In addition, Adobe maintains the leading position amongst all vendors for “Completeness of Vision” for the 2nd year in a row. […]
A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments. […]
Austin, TX – November 6, 2012 – InteSolv, a leading software technology provider, today announced the opening of a new regional location in San Francisco, California. Headquartered in Austin, Texas, InteSolv adds a second west coast location with its new San Francisco group, located within the heart of the city at 71 Stevenson Street. […]
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