You’ve heard that webinars are the #1 marketing tactic for moving leads through the funnel and that 62% of marketers are already using webinars for content marketing. But what does it really take to be a success at webcasting? Here are three things that will help take your webcasts to a whole new level of [...]
When you use Connect Events to hold a webinar you will often want to make the recording available after the event. You could just move your recording to the Content Library, allow public viewing and distribute the url, but then you don’t really know who viewed it. Or you could do the same thing but [...]
In my role here at InteSolv I conduct a lot of training webinars for Adobe and for ourselves. One of the things I like to do in my webinars is set up a lobby with some kind of music and maybe some looping content that plays until the presentation begins. This serves two purposes. First, [...]
If you've been in marketing longer than a week you know that attention is the rarest of commodities. "Snackable" content (easily skimmable bite-sized pieces) is the marketing word du jour. But did you know that viewing time of webinars is actually going up!? I know, I was surprised, too. It seems that perhaps marketers are [...]
Web conferencing, web collaboration, webinars, webcasts… whatever terminology you want to use, they’re big business right now, especially for marketers who are consistently being asked to do more with less. It’s no wonder that virtual event platforms and marketing automation have become a common pairing – like digital milk and cookies. One allows marketers [...]
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