Using webinars for content marketing isn't a new phenomenon, but they continue to gain in popularity as the benefits are demonstrated time and time again. In a recent study by the Content Marketing Institute, we see a marked increase in recent years in the use of webinars as a tactic to deliver B2B content. Additionally, marketers [...]
What is Content Marketing? According to the Content Marketing Institute (or CMI), content marketing is "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." The purpose of content marketing is "to attract and retain customers by [...]
It's game time, buddy! This is how you webinar.
I've been the Marketing Manager here at InteSolv for just over 5 months now. When I came on board, the team told me that we work with the best online events platforms and partners in the industry. But doesn't everyone say that? Well, come to find out... it's really true! Here at InteSolv, we offer two [...]
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