Ready to improve your content marketing strategy? Incorporating webinars is the second most effective content marketing tactic according to Content Marketing Institute's most recent survey finding. Discover how to deliver immersive content experiences. Webinars should allow content marketers to deliver content in a dynamic, memorable, and interactive way. Some solutions make this impossible. Discover how [...]
Using webinars for content marketing isn't a new phenomenon, but they continue to gain in popularity as the benefits are demonstrated time and time again. In a recent study by the Content Marketing Institute, we see a marked increase in recent years in the use of webinars as a tactic to deliver B2B content. Additionally, marketers [...]
What is Content Marketing? According to the Content Marketing Institute (or CMI), content marketing is "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." The purpose of content marketing is "to attract and retain customers by [...]
In my role here at InteSolv I conduct a lot of training webinars for Adobe and for ourselves. One of the things I like to do in my webinars is set up a lobby with some kind of music and maybe some looping content that plays until the presentation begins. This serves two purposes. First, [...]
By The Connect Guru, Dave Walker In continuation of my thorough examination of GoToWhatever, this blog will focus on GoToWebinar. You can checkout my analysis of GoToMeeting, here. […]
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