Lead Management

Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort. Focus on the strategic and creative elements that improve marketing return on investment (ROI). Make the most of modern marketing techniques such as:

• Email and event marketing
• Lead nurturing
• Lead scoring
• Sales visibility with instant CRM integration
• Data cleanup

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring. When you’re ready, we can help you create more sophisticated campaigns to turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly with the basics, with no compromises as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers. Act like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

You want to get the word out about your latest product, service, or event. You’re already touching thousands of prospects and customers every day through your existing online marketing channels. Wouldn’t it be great if you could engage those prospects and customers in a new social way and have them share your message with their colleagues and friends?

B2B Social marketing leverages this sharing behavior, greatly increasing the reach and impact of your messages. People trust recommendations from a “friend” on a social network far more than a message from a company. Marketo allows you to dramatically expand the effectiveness of your existing programs with new interactive B2B social media applications in three key areas.

Social sharing applications:

• Easily add intelligent share buttons to existing content that only appear when prospects take action, avoiding disruption to the user experience
• Customize the default outgoing share message and image for each share
• Build a powerful social CRM database with social profiles and sharing behavior as prospects share your content

Social engagement applications:

• Publish videos anywhere including your website and Facebook page and allow prospects to share across all their social media channels
• Take a poll or vote on any topic, get answers, engage your audience and promote social cross-posting in the process
• Place forms across all your marketing channels and increase submissions by offering rewards or discounts

Social promotion applications:

• Motivate prospects and leads with a sweepstakes offer and capture the data you want to enhance your lead database
• Put a social twist on your referral programs and amplify your reach by leveraging your referrer’s social graph

But don’t just make social campaigns…make all your campaigns social. Marketo allows you to deploy these applications to all the places where you’re already touching prospects – from your website, to your landing pages, to your Facebook pages, and your emails. Our unique tracking gives you the ability to build a powerful Social CRM database that includes social profiles of individuals, their sharing behavior, and the impact to your bottom line. And, only Marketo allows you to use this data to make all your lead scoring and nurturing activities even stronger.

Tapping into this powerful channel will put a lift on all your campaigns and content, increase conversions, and set up your sales team to close the deal. Leverage your audience’s network with apps that work right out of the box, or configure them to your detailed specifications.

Some unique features for native CRM integrations include:

• Simple integration – Just enter your CRM credentials and all custom objects and fields can be synced automatically.
• Bi-directional data sync – Add a lead or contact in either system and Marketo ensures both systems are updated. Custom configurations are also supported.
• Self-healing schema – Additions or deletions to your CRM framework such as fields or objects are automatically updated in Marketo.

With the simplest setup and configuration in the industry, you can be up and running in just a few clicks. No limitations, no consultants, no hassle, just a great connection to your CRM system. Marketo offers native integrations for Microsoft Dynamics CRM and Salesforce.com and certified partner integrations for additional CRM systems such as Netsuite, Oracle, and SugarCRM.

Salesforce.com customers have consistently voted Marketo the #1 marketing automation platform and CRM Magazine named Marketo the Top Marketing Solution two years in a row.

Reporting and analytics are where the art of marketing meets the science of marketing. It gives you the ability to prove the impact of your marketing efforts – but only if you have a closed-loop reporting tool that tracks a prospect from the top of the funnel to closed business. Often the problem isn’t having too little data, it’s having too much or the wrong data. How many hours or days are you currently spending to maintain different spreadsheets to get to one right answer?

Marketo helps you easily highlight how marketing is contributing to revenue with cutting edge marketing analytics and reporting tools. Our platform puts the right metrics where you need them. Without requiring hours of number crunching.

Marketo provides you with:

• A library of standard reports detailing email and landing page performance, web activity, and lead performance
• Campaign results and a matrix to understand which campaigns performed better than others based on customizable metrics
• Intuitive analyzers showing direct influence of your marketing against individual and aggregate opportunities
• A unique revenue modeling feature that allows you to put your entire sales and marketing process into a unified workflow
• The power of fully customizable reports

Never get confused or lost in the data again. Marketo gives you key reports that are useful right out-of-the box and highly configurable when you need a custom view. Subscribe to daily, weekly, or monthly reports to stay on top of your marketing results.