Your audience wants relevant information and products in order to make quick and intelligent decisions. You want your audience to buy from you rather than the competition plus come back to you the next time they have a need. In comes Adobe Test&Target powered by Omniture. Adobe Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Effectively and instantly execute multiple A/B and multivariate (MVT) tests, measure effectiveness and relevance of content across online channels and increase content relevance through segmentation, targeting and automated personalization.

Benefits

· Learn Efficiently, Target Effectively
Employ popular testing and targeting approaches including: A/B, MVT, segment and 1-to-1 from a single application—eliminating the need for multiple-point solutions.

· Deliver Relevant Content
Personalize content and increase relevance at all customer touch points on the website and across online channels.

· Create Tests Visually
An onsite visual interface allows marketers to create and implement content tests and targeted campaigns directly on their website—just as visitors will experience them—without any special configuration.

· Segment for Better Targeting
Marketers define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners and promotions.

· Build Visitor Profiles Automatically
Create comprehensive and anonymous views of visitor interactions—automatically; then use these views to deliver relevant content to visitors.
 

With Adobe Test&Target, you get in depth reporting that will guide you to quick and accurate decision making. You are able to test ad conversion for top performance rates from the very first click through conversion. With the segmentation capabilities, you will be able to create groups based on very targeted rules or on a broader segment, allowing for the most flexible options. You can reuse rules from groups to create new targets allowing you a shorter time to test without having to start from scratch.